Senior Vice President, Consumer Sales and Marketing
Mary Dale Walters is the senior vice president of consumer sales and marketing for Allsup. She focuses on
Allsup’s efforts to ensure a continuing quality of life for their tens of thousands of customers from around the country.
Walters’ responsibilities include management of Allsup’s consumer sales, e-marketing, brand, product management, marketing communication and public relations activities. She reports to Jim Allsup, CEO and founder.
Prior to joining Allsup, Walters was most recently vice president of global marketing and communications for LexisNexis where she oversaw the company’s global brand migration, global marketing, e-marketing, marketing communications, public relations and crisis communications. In addition, she was North American Director of Corporate Public Relations for professional information and software services companies Wolters Kluwer and CCH INCORPORATED. Her career also includes management positions with Edelman Worldwide, Spiegel and the Midwest Alliance of Nursing.
Walters graduated with honors from Ball State University in Muncie, Ind., with a bachelor’s degree in journalism.